25 Jun 2010 | Interviews, Marketing, Podcasts, Real Estate Brokerage, Social Media
I “peel the apple” with Ana Maria Sencovici of The Apple, Peeled and end up having a great conversation about helping the real estate broker move from salesperson to trusted advisor. She and her business partner Marie Espinal launched their blog and newsletter at the beginning of the year. Their focus is to provide content that their clients, who are real estate agents, can use to help them stay connected with the issues of today to be more effective.
Ana Maria is passionate about their mission (and I am paraphrasing) to elevate the level of discourse in the world of Manhattan real estate covering markets trends, real estate topics and developments with a transparent and objective lens.
I concur to the “core”.
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19 Feb 2010 | Education, Podcasts, Social Media
I have a great conversation with Ryan Slack, Founder and CEO of Green Pearl Events aka Green Pearl that specializes in real estate events for industry professionals across the US. Ryan was a co-founder of Property Shark before he started Green Pearl Events. He is all about delivering reliable information to his customers.
We cover a lot of ground including his background and some insights on social media I had never heard before.
Here’s a schedule of upcoming events hosted by Green Pearl Events.
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06 Jan 2010 | Economy, Interviews, Podcasts, Social Media
In this podcast I get to speak with Ben Jones, founder of The Housing Bubble Blog. With a background in business, economics, and accounting, he’s been a prolific blogger/analyst of the housing bubble and crash since late 2004 and is considered the go to reference source for bubble conversation. His site continues to draw a rabid readership who come there to lurk, exchange ideas, vent, call out spin and identify those in the real estate industrial complex.
In 2009, Mr. Jones was recognized by Inman News as one of the 50 most-influential people online in real estate. He also owns a property preservation, management, and investment company in Northern Arizona.
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23 Nov 2009 | Commercial, Interviews, Podcasts, Real Estate Brokerage, Social Media
I had been looking forward to my conversation with Ardell for a while. She is an associate broker with Sound Realty in Seattle Washington and blogs at Rain City Guide and on her eponymous site ARDELL’s Seattle Real Estate Blog.
She and I have known each other for years, having attended and participated in various real estate forums and connected online. She is always a thoughtful, candid and deliberate speaker.
One of the masters of social media, Ardell has created brand awareness well outside the Seattle Housing market.
For this conversation we Skype, and thanks to the Internet (a series of tubes), the sound level varies a bit – but stick with it because she has great insight on buyer agency, calling a bottom, social media and Redfin.
If you’d rather not, Ardell has created a transcript of the conversation.
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12 Nov 2009 | Interviews, Journalism, Podcasts, Social Media
Jonathan Butler is the publisher of the essential Brownstoner.com which is a blog et al about Brooklyn. He started out as an anonymous blogger looking to write about his Brooklyn brownstone in Clinton Hill – then removed his mask – and his blog morphed into Brownstoner Media LLC. Some of his efforts include Brooklyn Flea, his Brooklyn flea market in both Fort Greene and under the Brooklyn Bridge, a services directory, a renovation guide, renovation blogs, and recently, a URL shortener/twitter aggregator.
The interview is done via cell phone in the middle of a construction site, which is, I suppose, the story of Jonathan’s entrepreneurial business life.
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24 Sep 2009 | Interviews, Marketing, Podcasts, Social Media
I have a great conversation with Kelly Roark, Vice President of Interactive Sales & Development at Scripps Network Digital. We touched on the following chart which trends ratings against new home sales.

[Click to expand]
Kelly was a great sport to come back for a second interview after one of the audio tracks in the first podcast didn’t cooperate.
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02 Sep 2009 | Interviews, Marketing, Podcasts, Social Media
I sat down with Rob Hahn, managing principal of 7DS Associates, the strategy, marketing, and technology consulting firm. I first knew Rob as many people do, as Notorious Rob, the blogger who writes about marketing, technology, and real estate.
Using his extensive background in law, social media, brokerage, data, technology (and gaming), he’s got an interesting take on everything, including the real estate brokerage model. Smart, inventive and funny work notoriously well together helping firms gain insight to see their way out of the economic paper bag of the next several years.
Update: Here’s an article Rob just wrote for Inman News: A real estate client in name only which covers some of the issues we discussed.
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